Draft under legal review. This page may change before launch. Questions? Contact us.
Privacy Policy
Last updated 7 November 2026
E-Mualim is an AI tutor. To teach well it has to listen to you, see whether you’re following, and remember what you’ve learned. This page explains exactly what that means for your data, in plain language.
1. Who we are
E-Mualim (www.emualim.com) is operated by [REGISTERED COMPANY NAME], [REGISTERED ADDRESS, CITY, PAKISTAN]. We decide how your data is used, so we’re responsible for it. For anything about your privacy, email rumaisaa.saya@emualim.com.
2. What we collect
Your account
- Name, username and email address.
- Your password, stored only as a one-way hash. We can’t read it.
- If you sign in with Google: your Google account ID, name and email.
Your learning
- Courses, modules and topics you study, your progress, notes and flashcards.
- Quiz and practice answers, scores, and the code you write and run in exercises.
- In Mashq: your practice history, an estimate of how well you know each topic, and your study roadmap.
- Session times and lengths, and the feedback buttons you press during lessons.
Your conversations with the tutor
- What you type, a text transcript of what you say, and the tutor’s replies.
- Voice (Free and Voice plans): when you hold the talk button, the recording is sent for transcription and deleted from our server straight afterwards.
- Voice (Live plan): your microphone is streamed in real time to the AI tutor. We don’t record the stream; only the text transcript is kept.
Your webcam (engagement monitoring)
On the Voice and Live plans, you can turn on engagement monitoring. It only runs while you have it switched on, and you can turn it off at any time.
- Every couple of seconds a frame from your webcam is analysed on our servers to estimate where you’re looking, whether you seem attentive, and your apparent mood. Video is not recorded, and the frames are discarded after analysis.
- If you look away for a while, we may save a still image (a “distraction snapshot”), at most 20 per session, to include in your session report.
- From this we create scores (attention, mood, engagement), a log of focus events, and an engagement report (PDF) that only you can see.
Mood and attention estimates come from software and are often imperfect. We use them only to adapt your lesson and to write your report, never to make decisions about you such as grades, admissions or account access.
Payments
- The plan you bought, the amount, dates, payment status and Safepay’s payment reference.
- For bank or wallet transfers, the transaction reference you give us.
- We never see or store your card number. Card details are entered on Safepay’s page and handled by Safepay.
When you contact us and use the site
- Messages you send through the contact form or by email.
- Technical data: IP address, browser and device type, server logs and error reports.
3. How we use it
- To run your lessons: answer your questions, speak to you, adapt the pace when you lose focus, and save your progress.
- To build your Mashq practice: choose questions at the right level and plan what to study next.
- To create your engagement reports.
- To take payments, activate your plan, and handle refunds.
- To reply to you, and to send important account emails (such as password resets and plan expiry reminders).
- To keep the service secure, prevent abuse and fix problems.
- To improve E-Mualim, using aggregated or de-identified usage patterns.
We don’t sell your data, we don’t show ads, and we don’t use your webcam images or voice recordings to train AI models.
4. Your choices and consent
- Engagement monitoring is optional and needs your permission first. You can stop it at any time; the tutor still works without it.
- Your browser asks before E-Mualim can use your microphone or camera, and you can revoke that permission in your browser settings.
- You can sign up with email instead of Google.
5. Who we share it with
We use the services below to run E-Mualim. They process your data on our behalf, only for the purpose listed. Some of them are outside Pakistan (for example in Singapore, the EU and the US), so your data may be processed there.
| Service | What it does for us | Data involved |
|---|---|---|
| Amazon Web Services (AWS) | Runs our servers, stores reports and snapshots, and turns tutor text into speech (Polly) | Account data, learning data, tutor replies, engagement reports |
| Vercel | Hosts the website | Technical data (IP address, browser) |
| Neon | Our main database | Account, learning, Mashq and payment records |
| MongoDB Atlas | Searches course material to answer your questions | Your question text, at the moment you ask it |
| Groq | Turns your speech into text and writes the tutor’s replies | Voice recordings (Free and Voice plans), questions, conversation context |
| Cohere | Converts questions into a search format to find the right course material | Your question text |
| Microsoft Azure | Gives the Live tutor its voice | Tutor reply text |
| LiveKit | Carries live audio and video between you and the Live tutor | Your live microphone audio (Live plan) |
| Beyond Presence | Renders the Live tutor’s video avatar | Tutor reply audio and session events (Live plan) |
| Safepay | Processes card payments | Your name, email, the amount; card details go straight to Safepay |
| Optional “Sign in with Google”, and sends our emails (Gmail): verification, password reset and receipts | Your Google account name, email and ID; your email address and the emails we send you | |
| Sentry | Error monitoring, so we can fix crashes | Technical error details, with personal data removed where possible |
We may also share information if the law requires it, to protect someone’s safety, or as part of a merger or sale of the business. If that happens, this policy keeps applying to your data.
6. How long we keep it
| Data | Kept for |
|---|---|
| Voice recordings (Free and Voice plans) | Deleted right after transcription |
| Webcam frames | Not stored; analysed and discarded |
| Distraction snapshots and behaviour logs | 30 days |
| Tutor conversation transcripts (unless you save them as notes) | 24 hours after the session |
| Engagement reports, progress, notes, Mashq history | While your account is open, or until you delete them |
| Payment records | As long as tax and accounting law requires |
| Server logs and error reports | Up to 90 days |
| Your account | Until you ask us to delete it; then removed within 30 days |
7. Your rights
You can ask us to:
- show you the data we hold about you, or give you a copy;
- correct anything that’s wrong;
- delete your account and data (except records we must keep by law, such as payment records);
- stop engagement monitoring, which you can also do yourself at any time.
Email rumaisaa.saya@emualim.com with the subject “Privacy request” from the email address on your account. We’ll reply within 30 days.
8. Age
E-Mualim is for learners aged 16 and over. If you’re under 18, a parent or guardian must agree to you using E-Mualim, including engagement monitoring. If we learn that someone under 16 has an account, we’ll delete it.
9. Security
Your data travels over encrypted connections (HTTPS), passwords are hashed, payment card details never reach our servers, and each student’s sessions and reports are locked to their own account. No system is perfectly secure, but if a breach affects your data, we’ll tell you without undue delay.
10. Cookies and browser storage
We don’t use advertising or analytics cookies. We keep your login token in your browser’s local storage so you stay signed in. If you use “Sign in with Google”, Google may set its own cookies.
11. Changes to this policy
If we change this policy in a way that matters, we’ll update the date at the top and let you know by email or on the site before the change applies.
12. Contact
[REGISTERED COMPANY NAME], [REGISTERED ADDRESS, CITY, PAKISTAN]. Email rumaisaa.saya@emualim.com, or see our contact page.
